Privacy

Our approach

Ruby is built with privacy in mind. We identify companies, not individuals. Our technology matches IP addresses to known company IP ranges — we don't track, fingerprint, or identify individual people.

What we collect

For website visitors (your site's visitors):

IP address (used only for company matching, then discarded)
Pages visited (aggregated at company level)
Timestamps (to show visit patterns)

What we don't collect:

Personal names or email addresses
Cookies for individual tracking
Device fingerprints
Any personal data under GDPR definition

GDPR compliance

Ruby is designed for EU companies and complies with GDPR requirements:

We process company-level data only, which falls outside personal data scope
IP addresses are used transiently for matching and not stored
No consent banner required for company identification
Data is stored in EU-based infrastructure

For Ruby customers

When you sign up for Ruby, we collect:

Your work email and name
Company information
Billing details (processed by Stripe)

We use this data to provide our service and communicate with you. You can request deletion at any time.

Data retention

Company visit data: retained according to your plan (30 days to 1 year)
Customer account data: retained while you're a customer, deleted upon request
IP addresses: not stored after company matching

Security

We take security seriously:

All data encrypted in transit (TLS) and at rest
Infrastructure hosted in EU data centers
Regular security audits
Access controls and logging

Your rights

You have the right to:

Access your data
Request correction or deletion
Export your data
Object to processing

Contact us at privacy@getruby.io for any requests.

Contact

For privacy questions:

Email: privacy@getruby.io